Jesper Ekerling
Front End Developer
Showcase
Some projects
School Projects
I have primarily worked with PHP throughout my career but wanted to formalize my education. In 2023, I began a two-year Front-End Development program (2023-2025) to enhance my skills in JavaScript, React, TypeScript, Next.js, and more. Here are some examples of projects from my coursework:
Name database website (live)
URL: namndatabasen.se.
A school project where I built a website for browsing Swedish name statistics in Gatsby, deployed on Vercel. The site is still live and continuously fetches updated statistics from skatteverket.se.
Techs used: Gatsby, Vercel
Forum website
Demo: forum.ekerling.com or check the code at Github.
Login/Register with Firebase Authenticator. Code in NextJS and TypeScript. Functions: add post, create post, tags, admin functions, select correct answer (for QNA:s).
Techs used: React, NextJS, TypeScript, Firebase, Tailwind
React Ecommerce website
Demo: ecommerce.ekerling.com or check the code at Github.
I created a webshop page where users can browser products, add to cart, a support page, register/login functions. The Front End website get the data to display from an backend API that I also created in Express.
Backend demo: ecommerce-api.ekerling.com and the code is on Github here.
Techs used: React, Vite, Express, Tailwind, Toastify
I have some more code projects on Github.
Stylewish Premium Blog Network
Creating websites, designing blogs, ad management, ad sales (header bidding), Wordpress management, Wordpress theme creation, Wordpress theme editing etc.
Influencer bloggers as in Michaela Forni, Egoinas.se, House of Philia, Gabriella Possler and many more.
Food bloggers as in 56kilo.se, matinspo.se, abiteofbitting.se
Active years: 2016-now
Michalea Forni blog michaela.forni.se
About the FORNI project
A swedish influencer wanted a new layout of her blog and a magazine website to fill with lifestyle articles. The magazine website has another domain at forni.se.
These sites are created in Wordpress with a custom made theme and some extra plug-ins (for example they wanted a podcast feature that we created).
Fun fact: I was mentioned once in the blog here.
A Bite of Bitting - abiteofbitting.se
Stronger in-house CRM
I developed a in-house CRM for Influencer marketeers to manage their influencer collaborations. Measuring results, automatic follow ups, API connections with Ecommerce platform and a digital showroom.
Active years: 2020-now
Stylewish Influencer Affiliate Network
Creating partnerships between ecommerce brands and influencers. Over 100 brands connected (mainly swedish) and thousands of influencers connected.
Influencers could create links to ecommerce websites and also create inspirating content with our Create Collage tool. It was built in JavaScipt and influencers could drag-n-drop their favourite products.
Active years: 2016-2021
be:NA-KD
NA-KD needed a influencer collaboration and affiliate network to manage their collaborations with Influencers.
#benakd at Instagram (150k+ posts)
Active years: 2015-2019
MY:NELLY
Nelly in 2014 needed an blogger/influencer CMS to make content creation and measurement easier for influencers.
Tech
Tech: Creation of a affiliate network, connecting/using REST API for products and orders, creation of payments
Design
I created all UX, CSS/HTML and UI.
Role
My role was Project Manager and Front End Developer.
Active years: 2013-now
Fashionboard (mock-up)
I had a plan for making a C2C website for used clothes. Where users could sell re-used clothes on. The site was never launched due other priorited projects. But here is a design mock-up for it.
for.me blog portal
for.me (sold)
Creation of a CMS system for blogging. Around 30-40 000 swedish blogs. Active around 2011-2017. Highest traffic around 1 000 000 users monthly.
Recently I changed the website a bit and started to offer free Wordpress sites.
Active years: 2012-2018
Blog portal
Forme.se started as a online fashion magazine. We had 2 half-time journalists and a couple of student journalists writing articles about fashion.
We also started with a few bloggers (3 from start). After a while we expanded with some more blogs. Then people started to emailing us every day to start new blogs. When this number exceed out of hands we opened the register form for everyone. Then the blogs took over and dominated the views and activity. We paused the magazine and continued as a blog portal.
From 2012-2015 people started over 30 000 blogs. Blogging was very popular in Sweden during this period.
The images are from Wayback Machine (archive.org) so in some images there it looks a bit off.
Some blog template mockups
These mockups were never released. Instead, I shifted focus and began consulting for the e-commerce company NELLY (nelly.com).
Mockup Desktop
Stylewish Fashion app
I built a iPhone app for fashionistas.
It was a app that uploaded outfits images of the top 500 fashion bloggers. And the app had ML (machine learning) to see what product the influencer wear and listed the links to the products. So the users could find products easy that they like and scroll endlessly between outfits.
I did not fly though.. Maximum 500 active daily users. But fun developing =)
Jesper.nu
Developed using PHP, HTML, and CSS, my first website achieved significant traffic at its peak, reaching approximately 1,000,000 monthly unique users in Sweden. On its highest-traffic day, the site attracted 130,000 unique users—a notable figure, especially in the era before mobile traffic became widespread. Today, the site sees around 10,000 monthly visitors.
In standard Swedish traffic measurement, unique visitors (web browsers) are typically tracked on a weekly basis. For over a decade, jesper.nu maintained a consistent weekly audience of 200,000 to 300,000 unique visitors—equivalent to 3% of the Swedish population.
Active years: 1999-now
Work history
Stylewish AB
Company typeConsulting, Web Development, Ad Sales
RoleFounder, CEO
Active years1999-now
DescriptionAgile projects since 99'
Stronger
Company typeEcommerce
RoleIT Project Manager, Developer, UX, BI
FormEmployeed
Active years2020-2022
About
Creating in-house influencer CRM, working with Affiliate, responisble for Business Intelligence and growth hacking.
Cure Media
Company typeInfluencer Agency
RoleDeveloper, UX, Head of Programmatic Ad Sales
FormConsultant
Active years2017-2021
About
Over the years, I managed digital ad sales and implemented header bidding solutions, ensuring optimal ad revenue for influencer blogs. In addition, I developed custom WordPress themes and plug-ins tailored to influencers' needs.
After a few years, my company, Stylewish AB, took over this aspect of the business, allowing Cure Media to focus entirely on their core strength: influencer collaborations.
NA-KD
Company typeEcommerce
RoleDeveloper, UX, Project Manager
FormConsultant
Active years2016-2020
AboutInfluencer CRM, Affiliate
Nelly
Company typeEcommerce
RoleDeveloper, UX, Project Manager
FormConsultant
Active years2013-2019
About
MY:NELLY platform was a influencer communtiy for Nelly.com ambassadeurs.
More about MY:NELLY
Development of an Affiliate Network: Rather than relying on an external affiliate network, your company designed a custom affiliate network for Nelly. This gave them control and flexibility over influencer collaborations.
Key Features
Shoppable Widgets: Tools for bloggers and influencers to easily integrate product links into their content.
Collages for Blogs: Visual elements allowing influencers to display products in creative and engaging ways.
Digital Showroom: A space where influencers could directly browse and order products.
Sales and Commissions: Influencers' social posts (on blogs, Instagram, etc.) were tracked, and sales metrics from these posts were used to calculate commissions. Influencers were paid based on the sales generated from their content.
Analytics Dashboard: The platform provided statistics in graphs and tables, so influencers could track their performance, clicks, sales, and earnings.
MY:NELLY was the community portal that tied everything together, giving influencers a space to collaborate, access tools, and manage their affiliate work.
Some more info here as wellAbout me
Short Story
I've been developing websites since 1996, and after graduating high school, I began working full-time in web development. In 2015, I expanded my focus by consulting for Swedish e-commerce companies, which further honed my skills. In 2020, I took on a role at Stronger, a leading e-commerce brand, where I worked for two years. After that, I returned to my own projects, spent some time living in northern Sweden, and began studying JavaScript to become a better Front End Developer.
My primary goal now is to deepen my knowledge of JavaScript. Once I complete my studies, I aim to work as a Front-End Developer in Stockholm or a similar role in the tech field.
Personality
As for my personality, the Myers-Briggs test identifies me as an INTJ (Architect personality). I have a genuine passion for technology and computers. Outside of work, I enjoy spending time with friends and my girlfriend, walking, playing soccer, and gaming. My Starcraft 2 APM (actions per minute) is around 150-200-a testament to my competitive spirit in gaming!
The Long Story
Once upon a time, on a dark night in 1995, a young boy sat in front of a glowing computer screen and discovered the Internet for the very first time. From that moment, nothing would ever be the same again.
He instantly grasped the profound impact this new medium would have on global communication and traditional media (radio, TV, and books). For the first time, anyone could create and share content, and everyone could access it instantly-without even paying.
My first website
Just one week later, that boy began building his first website. Four years after that, he asked for his own domain name: jesper.nu.
I dabbled in all kinds of content: starting a satirical "religion," creating jackass-style pranks and fails, and even producing my own CD album-anything to generate traffic for the website and get noticed.
The brutal truth
As time went on, I built a small statistics script to analyze what content was most popular. While the script worked perfectly, it led me to a sobering realization: my visitors were not that interested in me. They were far more drawn to funny stories, cute cats, and prank calls. So I shifted gears and started curating humorous content, updating the site more frequently to keep the traffic flowing.
The Rise of Broadband
Between 2002 and 2007, Sweden saw the widespread adoption of fixed high-speed internet through ADSL. With faster, more reliable connections, users could browse the web freely, consuming richer content like videos, music, and games. Streaming, though still low-quality, began to take off.
For jesper.nu, this meant users could now upload photos and videos, play games, interact with one another through chat, rate pictures, and even collaborate on creative projects. The internet-and jesper.nu-became a lot more fun.
Growth and Decline
As content expanded, so did jesper.nu. It was a thrilling journey-creating, learning, and growing. But after 15 years of growth, from zero to a significant web presence, things began to decline around 2010-2013. The rise of smartphones, YouTube, and Facebook gradually overshadowed my platform.
The Blogging Era
In response, I launched another website, for.me, as jesper.nu began to wane. At the time, blogging was booming in Sweden, and for.me thrived. With its simple interface and clean design, it quickly became the third most popular blogging platform in the country.
E-Commerce Clients
After finishing high school, I worked on my websites full-time. However, around 2014, I began consulting for a Swedish e-commerce brand. This came naturally, as my blog site was driving a significant amount of clothing sales through ads. My focus soon shifted to external consultancy work.
The Influencer Shift
Over the years, I expanded my consulting to other e-commerce brands, primarily focusing on affiliate marketing and influencer collaborations. During the blogging era, affiliate marketing was huge, but as social media platforms like Instagram and YouTube grew, influencers moved away from blogs. E-commerce brands began to see great success working with influencers on these newer platforms.
My first job
In 2020, I took my first formal job at the e-commerce company Stronger, where I worked for nearly two years. Afterward, I returned to my own projects, lived in northern Sweden, and began studying to become a Front End Developer.
Looking Forward
My main goal now is to deepen my understanding of JavaScript and, after completing my studies, begin working as a Front-End Developer in Stockholm, or in a similar role.
My Ambitions
I'm passionate about creating digital products that deliver great user experiences and bring joy to people's lives. I understand that maintaining and developing digital products is an ongoing process, and I'm excited about the prospect of working on new projects in the future.
Contact
Email: [email protected]
Telephone: +46737053500