Jesper Ekerling

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Personal Story

So.. You ready?

Once upon a time, during a dark night in 1995. A young boy sat in front of a computer screen and discovered the Internet for the first time in his life. From this day, nothing would ever be the same again.

This boy realized immediately the effect this would have over the worlds communications and the old fashion media companies (linear radio, TV and books). From now on everyone could produce content, and anyone could read it instantly, without even paying.

My first website

After one week, this boy started to create his own website. 4 years later he wished for his own domain for that website (

I started a religion, created jackass content (fails and pranks), made my own CD Album to get noticed but also to produce content to have something for this website, to get traffic.

The brutal truth

After a while I wrote a small statistics script to analyize the most popular content. The script worked well, but unfortunately I realized my visitors was not that interessted in me. Instead a funny story, a cute cat or a prank call was actually much more popular. So I started to collect funny content and update the website more frequently.

Between year 2002-2007, a lot of people started to have fixed Internet speed in Sweden with something called ADSL.

Internet became more fun

With faster and fixed connections, Internet users could surf the web how often they liked to and consume other types of content (movies, music and games). Streaming (in-low quality) started as well.

This, for meant that users could upload pictures/videos, play games, watch images/videos and interact (socializing, chatting, rate pictures, paint together). Internet and became more fun.

It grew

With more content grew a lot. It was very fun, creating content, functions, learning , but after growing from 0 to big in 15 years. Then started to decrease (2010-2013) for several reasons (smartphones, Youtube and Facebook).


Then I started another website called As decreased, grew. It became popular during a time when blogging was very common in Sweden. We have an easy-to-use interface and clean designs. It was the third most popular blogging tool in Sweden.

E-commerce clients

Since I completed High School, I have been working with my websites full-time. But around year 2014 I come in contact with a swedish e-commerce brand (since the blog site selled a lot of clothes through ads). After that I started to do external work as a consultant.


During the years I consulted other e-commerce brands as well. Mainly in affiliate and influencers areas. Affiliate was very popular when blogging was popular. But as social media grew (Instagram and Youtube mainly) influencers moved from blogs to social media platforms. And e-commerce companies could find positive revenue working with suitable influencers.

My first job

A couple of years ago (2020) I took a job at the ecommerce Stronger and worked there almost 2 years. The last year I have been working again with my own projects, lived in the northern part of Sweden and started to study to Front End Developer.

My goal is to mainly learn more JavaScript and after studies work as a Front End Developer in Stockholm.

Architect personality

According to the Myers-Briggs personality test, I'm have a INTJ personality. I have a legit interest in computers. In my freetime I hang out a lot with friends and my girlfriend. In my freetime I enjoy walks, soccer and computer games. Starcraft 2 APM is around 150.

My Ambitions

I love to create great products that benefit users and give them a happy experience.

Many digital products needs maintence and development.

Im familiar with HTML, CSS/SASS/SCSS, JS, Wordpress, Elementor, Tailwind, React, Git


Stronger in-house CRM

I developed a in-house CRM for Influencer marketeers to manage their influencer collaborations. Measuring results, automatic follow ups, API connections with Ecommerce platform and a digital showroom.

Active years: 2020-now

Stylewish Influencer Affiliate Network

Creating partnerships between ecommerce brands and influencers. Over 100 brands connected (mainly swedish) and thousands of influencers connected.

Influencers could create links to ecommerce websites and also create inspirating content with our Create Collage tool. It was built in JavaScipt and influencers could drag-n-drop their favourite products.

Active years: 2016-2021


NA-KD needed a influencer collaboration and affiliate network to manage their collaborations with Influencers.

#benakd at Instagram (150k+ posts)

Active years: 2015-2019


Nelly in 2014 needed an blogger/influencer CMS to make content creation and measurement easier for influencers.


Tech: Creation of a affiliate network, connecting/using REST API for products and orders, creation of payments


I created all UX, CSS/HTML and UI.


My role was Project Manager and Front End Developer.

Active years: 2013-now

Fashionboard (mock-up)

I had a plan for making a C2C website for used clothes. Where users could sell re-used clothes on. The site was never launched due other priorited projects. But here is a design mock-up for it. blog portal

Creation of a CMS system for blogging. Around 30-40 000 swedish blogs. Active around 2011-2017. Highest traffic around 1 000 000 users monthly.

Recently I changed the website a bit and started to offer free Wordpress sites.

Active years: 2012-2018

Blog portal started as a online fashion magazine. We had 2 half-time journalists and a couple of student journalists writing articles about fashion.

We also started with a few bloggers (3 from start). After a while we expanded with some more blogs. Then people started to emailing us every day to start new blogs. When this number exceed out of hands we opened the register form for everyone. Then the blogs took over and dominated the views and activity. We paused the magazine and continued as a blog portal.

From 2012-2015 people started over 30 000 blogs. Blogging was very popular in Sweden during this period.

The images are from Wayback Machine ( so in some images there it looks a bit off.

Some blog template mockups

These mockups were never released. Instead I started to consult for the E-commerce NELLY (

Mockup Desktop

Stylewish Fashion app

I built a iPhone app for fashionistas.

It was a app that uploaded outfits images of the top 500 fashion bloggers. And the app had ML (machine learning) to see what product the influencer wear and listed the links to the products. So the users could find products easy that they like and scroll endlessly between outfits.

I did not fly though.. Maximum 500 active daily users. But fun developing =)

My first website. Developed in PHP/HTML/CSS. Highest traffic around 1 000 000 users monthly. Unique users in one day: 130 000 (this was before mobile traffic). Today it is around 10 000 monthly.

Normally in traffic swedish traffic measurements you measure unqiue visitors (web browsers) in a week. For over 10 years has between 200-300 000 unique vistors weekly (3% of the swedish population).

Active years: 1999-now

About me

38 years old, Stockholm, Sweden

Studying to Front End Developer at KYH (2023-2025)

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Jesper Ekerling

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Stylewish AB

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